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  • More
    • Home
    • About Us
    • Services
      • Qualitative
      • Quantitative
      • Telephone Survey
      • Other Services
    • Industries
    • Contact
    • Career
    • Join Our Panel
  • Home
  • About Us
  • Services
    • Qualitative
    • Quantitative
    • Telephone Survey
    • Other Services
  • Industries
  • Contact
  • Career
  • Join Our Panel

Qualitative Research

Middle Groove has years of experience and is recognized for its cutting-edge qualitative research services. 

One-on-one Interview

One-on-one Interview

One-on-one Interview

 

The in-depth interview is a popular qualitative research method that involves conducting personal interviews with individual respondents. This conversational approach allows researchers to gather detailed information from participants.

Focus Groups

One-on-one Interview

One-on-one Interview

 

Focus groups are a common method of gathering data for qualitative research, where a group of people are brought together to discuss specific topics. It typically has 6-10 participants who are members of your target market.

Ethnographic Research

Qualitative Observation

Qualitative Observation

 In-depth ethnographic research involves observing people in their natural surroundings. The target audience's environment, which might vary and range from corporations to remote locales, requires researchers to adapt to it. 

Qualitative Observation

Qualitative Observation

Qualitative Observation

 A research method known as qualitative observation uses subjective methodologies to compile organised information or data. The main purpose of qualitative observation is to compare quality differences rather than quantify them. 

Why choose our services

GLOBAL EXPERTS

HIGH-QUALITY RECRUITMENT

HIGH-PERFORMANCE

 Middle Groove helps you to choose the best method for your research objective and ensure success globally. 

HIGH-PERFORMANCE

HIGH-QUALITY RECRUITMENT

HIGH-PERFORMANCE

 Middle Groove's high performance includes a range of quality approaches that sets us apart. This legacy solution includes smarter, faster and easier features to get impactful results. 

HIGH-QUALITY RECRUITMENT

HIGH-QUALITY RECRUITMENT

HIGH-QUALITY RECRUITMENT

 Our clients believe in us as their partners since we combine core strength to deliver high-quality recruitment for healthcare, B2B and B2C markets. We support our clients at every stage to create exceptional results globally. 

  • Contact

Middle Groove Research and Consulting

Maxwell Road, Glasgow, UK

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